In 2017, Steven Shortino’s friend showed him a crazy video: It was of a business where people pay to destroy objects with baseball bats and crowbars. “That’s the dumbest thing I’ve ever seen!” he thought. But then he couldn’t stop thinking about it. So he fine-tuned the idea and created iSmash in his hometown of Rochester, New York. It contains “rage rooms” (where people can destroy household items), splatter paint activities (like using glow-in-the-dark paint to create art in a room with black light), and ax-throwing (a familiar favorite). He opened a second location in 2021 in Syracuse, New York, and a third location is coming to Tampa, Florida, in early 2023.