ROCHESTER, N.Y. A local business where you bash everything in sight is booming.<\/p>\n\n\n\n
iSmash is not only expanding locally but it\u2019s going national too. Sometimes, you need to let a little rage out and that\u2019s what iSmash has capitalized on.<\/p>\n\n\n\n
\u201cYou pretty much just get to go to town on all the stuff,\u201d explains owner Steven Shortino. \u201cIt\u2019s a great night out, date night, stress reliever.\u201d<\/p>\n\n\n\n
Shortino started the business locally in 2018 and since then, he\u2019s opened a second location in Syracuse.<\/p>\n\n\n\n
\u201cI\u2019ve had a lot of family help throughout the way,\u201d he tells News10NBC. \u201cMy father helped me out a lot in the beginning. My mother and sisters have worked here pretty much since day one. Even my grandparents are here helping out doing stuff for the company so it\u2019s great to have this be a family operation.\u201d<\/p>\n\n\n\n
Smashers watch a safety video and gear up in safety equipment before bashing old electronics, glassware and color bombs. For folks looking for something a little less intense or for families with little ones who want to participate, iSmash also has black light neon painting rooms and ax throwing.<\/p>\n\n\n\n
Whatever customers prefer, it seems what\u2019s going on inside the Henrietta location is catching the attention of folks elsewhere.<\/p>\n\n\n\n
\u201cI was getting a lot of attention from other owners around the country, people that wanted to know how I was doing it, how the business was so successful and I was like man, I have two locations\u2026 why don\u2019t I start franchising,\u201d Shortino says.<\/p>\n\n\n\n
So, that\u2019s what he did.<\/p>\n\n\n\n
\u201cWe sold our first franchise in 2022 in Tampa and I\u2019m happy to say we\u2019ve sold three franchises just this year in Long Island, Houston and Las Vegas,\u201d Shortino says. \u201cWe\u2019re pretty much like the mother ship here, every store that opens that\u2019s an iSmash around the county is going to look very similar to the one in Rochester. We pretty much give them the entire blueprint on how to open and operate this business.\u201d<\/p>\n\n\n\n
A business built on letting customers get some rage out by breaking stuff in a way that also helps recycle it into something new.<\/p>\n\n\n\n
\u201cI have big goals,\u201d Shortino says. \u201cI want to get to 100 stores one day and I think it\u2019s definitely doable.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
ROCHESTER, N.Y. A local business where you bash everything in sight is booming. iSmash is not only expanding locally but it\u2019s going national too. Sometimes, you need to let a little rage out and that\u2019s what iSmash has capitalized on. \u201cYou pretty much just get to go to town on all the stuff,\u201d explains owner […]<\/p>\n","protected":false},"author":1,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/comments?post=2298"}],"version-history":[{"count":0,"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/posts\/2298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/media\/2168"}],"wp:attachment":[{"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/media?parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/categories?post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ismashusa.com\/franchise\/wp-json\/wp\/v2\/tags?post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}