iSmash
Fast Facts
Background
- Founded in 2018, franchising since November 2021
- Based in Rochester, New York; 2 company locations open + 1 franchise in development
- An entertainment center that allows customers to smash common household items using instruments such as baseball bats,
- crowbars, & sledgehammers
Fees + Investment
- Royalty: 5%
- Brand Fund: Up to 2% (not currently being charged)
- Franchise Fee: $24,950
- Initial Investment:
- Core iSmash: $117,964 – $282,795
- Core Plus Paint iSmash: $130,542 – $333,011
- Core Plus Axe iSmash: $138,629 – $345,375
- Core Plus Paint & Axe iSmash: $151,207 – $395,391
- Core iSmash: $117,964 – $282,795
Financial Performance
- The below table includes data on 1 company owned location in Rochester that’s been operating since October 2018.
- The location operated as a Core iSmash center during 2019 & 2020, and operated as a Core Plus Paint & Axe in 2021.
The Wolf’s Take ????
Not gonna lie..this franchise looks fun AF!
Maybe I’m channelling my inner-child that loved throwing temper-tantrums, but the opportunity to blow off some steam and smash the shit out of a bunch of stuff with ZERO consequences sounds amazing.
Not to mention, the economics of the company owned location look pretty darn good – with adjusted profit coming in at about 1/3 the max investment!
Beyond providing “smash therapy” to customers, iSmash also does splatter paint sessions and axe throwing.
This place is basically an adult playground that could serve as a great event for birthday parties, corporate events, or just a fun day or night with some friends.
It’s early days for them, as they haven’t even been franchising for a year and have just 1 location sold in Tampa – but if you’re looking to get in on a concept early, iSmash could be a great opportunity for you!
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The Wolf Report: Franchise Empires is back next week!