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FRANCHISES OF THE WEEK

iSmash

Fast Facts

Background

  • Founded in 2018, franchising since November 2021
  • Based in Rochester, New York; 2 company locations open + 1 franchise in development
  • An entertainment center that allows customers to smash common household items using instruments such as baseball bats,
  • crowbars, & sledgehammers

Fees + Investment

  • Royalty: 5%
  • Brand Fund: Up to 2% (not currently being charged)
  • Franchise Fee: $24,950
  • Initial Investment:
    • Core iSmash: $117,964 – $282,795
    • Core Plus Paint iSmash: $130,542 – $333,011
    • Core Plus Axe iSmash: $138,629 – $345,375
    • Core Plus Paint & Axe iSmash: $151,207 – $395,391

Financial Performance

  • The below table includes data on 1 company owned location in Rochester that’s been operating since October 2018.
  • The location operated as a Core iSmash center during 2019 & 2020, and operated as a Core Plus Paint & Axe in 2021.
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The Wolf’s Take 🍟

Not gonna lie..this franchise looks fun AF!

Maybe I’m channelling my inner-child that loved throwing temper-tantrums, but the opportunity to blow off some steam and smash the shit out of a bunch of stuff with ZERO consequences sounds amazing.

Not to mention, the economics of the company owned location look pretty darn good – with adjusted profit coming in at about 1/3 the max investment!

Beyond providing “smash therapy” to customers, iSmash also does splatter paint sessions and axe throwing.

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This place is basically an adult playground that could serve as a great event for birthday parties, corporate events, or just a fun day or night with some friends.

It’s early days for them, as they haven’t even been franchising for a year and have just 1 location sold in Tampa – but if you’re looking to get in on a concept early, iSmash could be a great opportunity for you!

Resources
iSmash Franchise Website
iSmash Syracuse Rebrands
Reference :

The Wolf Report: Franchise Empires is back next week!

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