FRANCHISES OF THE WEEK

iSmash

Fast Facts

Background

• Founded in 2018, franchising since November 2021
  
• Based in Rochester, New York; 2 company locations open + 1 franchise in development
  
• An entertainment center that allows customers to smash common household items using instruments such as baseball bats,
• crowbars, & sledgehammers
  

Fees + Investment

• Royalty: 5%
  
• Brand Fund: Up to 2% (not currently being charged)
  
• Franchise Fee: $24,950
  
• Initial Investment:
  
  • Core iSmash: $117,964 – $282,795
    
  • Core Plus Paint iSmash: $130,542 – $333,011
    
  • Core Plus Axe iSmash: $138,629 – $345,375
    
  • Core Plus Paint & Axe iSmash: $151,207 – $395,391
    

Financial Performance

• The below table includes data on 1 company owned location in Rochester that’s been operating since October 2018.
  
• The location operated as a Core iSmash center during 2019 & 2020, and operated as a Core Plus Paint & Axe in 2021.

The Wolf’s Take 🍟

Not gonna lie..this franchise looks fun AF!

Maybe I’m channelling my inner-child that loved throwing temper-tantrums, but the opportunity to blow off some steam and smash the shit out of a bunch of stuff with ZERO consequences sounds amazing.

Not to mention, the economics of the company owned location look pretty darn good – with adjusted profit coming in at about 1/3 the max investment!

Beyond providing “smash therapy” to customers, iSmash also does splatter paint sessions and axe throwing.

This place is basically an adult playground that could serve as a great event for birthday parties, corporate events, or just a fun day or night with some friends.

It’s early days for them, as they haven’t even been franchising for a year and have just 1 location sold in Tampa – but if you’re looking to get in on a concept early, iSmash could be a great opportunity for you!

Resources

iSmash Franchise Website iSmash Syracuse Rebrands

Reference :

The Wolf Report: Franchise Empires is back next week!