FAQs
Franchising Questions
01 How well known is the brand?
iSmash is quickly becoming a recognized leader in the entertainment industry. We encourage potential franchisees to research local market awareness by talking to community members and checking online and social media presence to gauge the brand’s recognition.
02 How long has the franchise been operating?
iSmash has been operating since 2018, starting with our original location in Rochester, NY. We expanded with a second location in Syracuse, NY in 2021, the same year we began franchising.
03 Are there available franchise opportunities in my area?
We offer franchise opportunities in various regions. Please contact us to learn more about availability in your desired location. Our team will assist you in finding a suitable space in high-traffic retail areas.
04 What goes into owning a franchise?
Owning an iSmash franchise involves managing a team of 6-10 part and full-time employees to deliver unique experiences to customers. Franchisees undergo a comprehensive initial training program and receive ongoing support from our dedicated team.
05 How much control do I have as a franchisee?
Franchisees have significant control over day-to-day operations, including pricing, promotions, and staff management. While adhering to our brand standards, franchisees can also customize their locations to fit their market needs.
06 Do you offer franchises in every state?
We currently offer franchises in all U.S. states.
07 Do you offer multi-unit or master franchise agreements?
We offer multi-unit development agreements with discounts for three to five units, as well as master franchising.
Training & Support Questions
01 What support does the franchisor provide?
We provide extensive support, including pre-opening assistance, marketing, IT, and operational support. Our team is available whenever needed to ensure your success.
02 What initial training is provided?
Our initial training program includes online modules, live webinars, and onsite training at an iSmash location. This training covers all aspects of running a franchise, from operations to marketing and employee management.
03 Is ongoing training and support available?
Yes, we offer continuous training and a dedicated support representative. Our support teams are responsive and available 7 days a week to help with all aspects of your business.
04 Will I get any help managing my staff?
Yes, we provide tools and resources for employee recruitment and management. However, franchisees are responsible for the day-to-day management of their employees.
05 Will I get assistance managing my finances?
We connect new owners with financial advisers to help navigate financing options. Franchisees are responsible for managing their finances, but our partnerships with suppliers help secure the best deals for your location.
06 Does the franchisor provide any marketing support?
iSmash offers robust marketing support, including a comprehensive marketing manual, grand opening strategies, digital marketing management, and social media campaigns.
Financial Questions
01 How much will I need to invest to open a franchise?
The total investment to open an iSmash franchise ranges from $349,743-$779,511, with a minimum net worth of $250,000 and $100,000 in liquid assets.
02 Is financing available for the startup costs?
While iSmash does not provide direct financing, we are listed in the SBA Franchise Directory. We have a SBA funding partner familiar with the brand we can connect you with to get started.
03 What will I earn as a franchisee?
While we cannot guarantee specific earnings, iSmash locations have an average net profit of $232,285* and a profit margin of 27.6%* based on our 2026 Franchise Disclosure Document. We provide detailed financial information in our Franchise Disclosure Document (FDD) and encourage you to speak with current franchisees.
04 How much is the franchise fee?
The initial franchise fee for an iSmash location is $59,950, with discounts available for veterans.
05 How much are the royalties?
Royalties are 6% of gross sales.
06 Is there a military/veteran discount?
Yes, we offer a discount on the initial franchise fee for qualified active-duty military and veterans.